True Utility® is a British design company that specialises in stainless steel gifts, gadgets, and key-ring accessories. Creating clever things for key-rings, True Utility provides people with minimalist and practical solutions to everyday problems.
Located in the South West of England, we have a small UK design team developing products with a simple philosophy in mind. Make it smaller, more streamlined. And, by all means, able to DO as much as possible. Make sure you're prepared for anything, but not by carrying far too much.
We have evolved a unique balance of creative design flair, sound technical ability and innovative problem solving that has enabled us to produce award winning results time and time again.Through our unique process, we provide a pragmatic approach to product development with rapid prototyping and validation integrated into every stage.
We love the design process and it shows in our product development from start to finish.
We believe that the success of a product is judged by the satisfaction that it brings to the user. To this end we are focused on designing products that meet the needs of the user today and in the future.
We do this by combining creative talent with a hard-headed understanding of marketing, empathy with the end user, and knowledge of engineering and manufacturing. This delivers solutions that are fresh and innovative but also functional and cost effective.
True Utility is committed to delivering designs that do not harm the environment. Much of our work features recycled materials and sustainable technologies.